Erling Haaland invests in Norway Chess to launch the new Total Chess World Championship Tour
Football superstar Erling Haaland is investing in Norway Chess and its new tour format, the Total Chess World Championship Tour. Haaland has ambitious plans to contribute to make chess a broader and more spectator-friendly sport.
Norway Chess has been a driving force for innovation in chess for years and is now taking another major step with the launch of the Total Chess World Championship Tour. The initiative is now gaining a new strategic investor: global football superstar Erling Haaland. Together with Norwegian business leader Morten Borge, Haaland has established the company Chess Mates, which will be a significant owner of Norway Chess.
“Chess is an incredible game. It sharpens your mind, and there are clear similarities to football. You have to think quickly, trust your instincts, and think several moves ahead. Strategy and planning are everything”, says Erling Haaland.
“I’m investing in Norway Chess because I believe the new Total Chess World Championship Tour can turn chess into an even bigger sport for spectators around the world. The team behind Norway Chess has already done an impressive job growing the event, and joining the project was too exciting to pass up,” says Haaland.
The new championship, featuring the world’s best players, is expected to become one of the most significant developments in modern chess. The Total Chess World Championship Tour will consist of four tournaments each year, hosted by four different cities, and will crown a combined world champion across three disciplines — Fast Classic, Rapid, and Blitz chess. This new World Championship has been approved by the International Chess Federation (FIDE) for a minimum of 16 years.